Nik Sharma on Revenue

A year from now, there will be a marketing role solely dedicated to DMs. Revenue optimization of SMS, Messenger, Instagram DMs, etc. DMs / SMS have lower opt-in rates, but higher revenue per subscriber/engagement. Scaling the unscalable is always an arbitrage in itself.

1K likes60 repliesPosted Jan 15, 2021

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Post by Nik Sharma on X