Alex Lieberman on Marketing

Audience Building 101 Every company in the world is an audience company. Whether it's a Media, VC, or DTC business, if you're not building audience Day 1, you're not prioritizing the right things. Here's my framework for thinking about & building a killer audience 👇

2.3K likes75 repliesPosted Jan 21, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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