Garry Tan on Founder

Beware of TAM when picking ideas! Figma founder Dylan Field (@zoink) looked at US labor stats and it suggested there were only 100K designers. This number turned out to be wrong. Dylan also noticed the top startups always had great design, so they picked the right growing market.

822 likes20 repliesPosted Jan 25, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, concrete
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Product

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