Garry Tan on Marketing

Future founders who don’t have the skills to build yet (eng, PM, design, mgmt, marketing) think raising capital is the 1st step Actually: Unskilled founders, even with capital, still fail when in competition against the skilled Get the skills first, then get the capital after

1.5K likes44 repliesPosted Jan 25, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Pattern interrupt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Product

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