Julie Zhuo on Product

Great designers are strong at "product thinking." This is a key aspect of many design interviews, as well as many PM or VC ones. But what exactly is product thinking? And how does one get good at it? Thread below 👇

4K likes72 repliesPosted Feb 5, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Founder

Post by Julie Zhuo on X