Zachary Perret on Hiring

I once went to visit @ericwu01 to ask advice on how to onboard an exec. He showed up wearing a T-shirt with his top 3 priorities listed on it. Why? To make sure the team what they should spend time on. And that’s when it became clear (to me!) that @Opendoor was going to win.

286 likes12 repliesPosted Feb 10, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Lessons

Post by Zachary Perret on X