Ben Rathi on Product

I always hear the debate of “what’s more important, product or distribution?” @pmarca: “it’s not that the best product wins. The causality is reversed. The *winning product* gets to fund the most R&D to *make it* the best product” Causality is reversed for a lot of life 🧐

302 likes4 repliesPosted Feb 28, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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