Erik Torenberg on Growth

Personal trainer, but for intellectual growth: You identify what you want to learn and the trainer tells you what to read, who to follow, & assembles domain specific tutors & peers. We have intellectual equivalent of classes/bootcamps, but not trainers who take a holistic view.

1.4K likes65 repliesPosted Mar 6, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

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