Brandon Taleisnik on Hiring

Brandon Taleisnik@btaleisnik

Exactly two years ago today, I joined the @beondeck team as the 1st employee. I'm proud of many things we've accomplished, but also humbled by how much I've learned along the way. Wanted to share my Top 5 🔝5️⃣ takeaways from my time building On Deck thus far 👇

278 likes13 repliesPosted Mar 11, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Lessons

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