Ben Cox (EOL @benjojo@benjojo.co.uk) on Product

Ben Cox (EOL @benjojo@benjojo.co.uk)@Benjojo12

WTF? @backblaze 's B2 web UI seems to submit all of the names and sizes of my files in my B2 bucket to facebook. I noticed because I saw "waiting for facebook .com" at the bottom while trying to download a backup... ?!?!?!? I even opted out of their tracking widget thing!

822 likes36 repliesPosted Mar 21, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

Post by Ben Cox (EOL @benjojo@benjojo.co.uk) on X