Erik Torenberg on Food tech

Bring back away/status messages. When I’m taking a walk & want to catch up with a friend, I want to see which of my friends are also up for a chat vs who's busy. Or more broadly It'd be cool to see who also is in the mood to play sports or get food etc.

181 likes9 repliesPosted Mar 28, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Food tech

Post by Erik Torenberg on X