Mikael Thalen on Career

Filed a FOIA request with U.S. Strategic Command to see if I could learn anything about their gibberish tweet yesterday. Turns out their Twitter manager left his computer unattended, resulting in his "very young child" commandeering the keyboard.

6.7K likes242 repliesPosted Mar 29, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens a question in the reader’s mind and withholds the answer until later.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Curiosity gap
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Career

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