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Post by Suhail on X

1/ The first 18 months of a startup: After starting my 2nd company in 2019, I decided I would write down useful lessons I learned or re-learned along the way. Some were hard-earned & others required steady focus. A thread that I hope may help other founders starting out 👇

13K likes383 repliesPosted Apr 14, 2021

View the original on X Written by Suhail. Captured Sep 4, 2026.

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Lessons Founder

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More from Suhail

This is not the primary reason I didn't work on AI generated music but it's definitely in the top three. The music industry is an extremely well coordinated group of people who have developed expertise at protecting their content libraries and artists for many decades.

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In startups, once you find THE core feature users love, it’s often a grind to 100 updates until the product works well for most people. You can take comfort knowing the next 100 things are worth it because you’ll hear about it every day when you talk to users & look at the graphs

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For many products, getting your users to delete the alternative, incumbent product is the final moment you know you've made it with that user. Products often cannot merely reach parity, they must be a lot better. I like to ask: "What would it take for you to delete <y>?"

Suhail on Lessons · ViralLoop