Janine Co on Lessons

Janine Co@ja9co

1/ A month ago, I landed a full-time PM offer @Microsoft based on competence, not credentials. I had a very unusual path to PM, but I’m humbled by how much I’ve learned to get here. A thread that I hope may help other aspiring PMs out 👇🏻

3.1K likes74 repliesPosted Apr 29, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

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