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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Robert G. Reeve on Marketing · ViralLoop

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Post by Robert G. Reeve on X

Robert G. Reeve@RobertGReeve

I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that. As a privacy tech worker, let me explain why this is happening. 🧵

242K likes2K repliesPosted May 25, 2021

View the original on X Written by Robert G. Reeve. Captured Sep 4, 2026.

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73

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

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