Erik Torenberg on Science

Want book recommendations? Reply below w/ 1-3 of your favorite books that hint at what kinds of books you're looking to read—and I + other people on Twitter will recommend books for you This is an experiment—curious whether social recommendations can outperform algorithmic ones

509 likes248 repliesPosted Jun 21, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science

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