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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Joel Burgess on Build in public · ViralLoop

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Post by Joel Burgess on X

Joel Burgess@JoelBurgess

Among Skyrim players, you'll occasionally see this tip: if you see a wild fox, follow it and you'll be led to treasure. Sometime shortly after shipping, we saw this going around online, and an informal investigation started. Who made foxes do this?!

5.5K likes28 repliesPosted Aug 18, 2021

View the original on X Written by Joel Burgess. Captured Sep 4, 2026.

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47

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

Posts built the same way

wow @garrytan just exposed Anthropic as total frauds Claude Code was ONLY 512K LOC ☹️ Gary is shipping 37K LOCs PER DAY so Gary could recreate all of Claude Code in ONLY 13 days! a supposedly $380 billion is big trouble

> be anthropic > see an indie project built on your model > it sold more of your $200/mo subscriptions than your incompetent marketing ever could > ban accounts for using it > copystrike its funny name that drives more discovery of your products @DarioAmodei do you hate success?

Non-technical teams are now shipping production code with no oversight from managers who are busy with 15+ direct reports and getting their hands dirty being player-coaches. Sounds like exactly what I want in my financial institution.

META shipping a useful tool is bullish you can wrap this right now and create a startup that sells it for 3x the inference cost people who get good at speedrunning this kind of arbitrage get rich while wagies slave away in the goymines

“Non-technical teams are now shipping production code” This is not allowed in @TrustWallet. Engineers with product sense can now ship without non-technical teams, but non-technical teams cannot ship without engineers.

Thariq is on vacation

This is part of working with the EU AI Act, other labs are adding similar watermarking. It’s hard to identify AI-generated text, and this gives people better tools to do that. We’ll also be a shipping text detection API that you can use yourself.