Erik Torenberg on Revenue

Strong fundraising signals: - former employers/colleagues want to back you - customers want to back you - employees believe so much they want to invest too Consider giving all of these groups the opportunity to invest, even 1-5K just for the symbolism.

307 likes9 repliesPosted Aug 26, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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