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Erik Torenberg on Product · ViralLoop

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Post by Erik Torenberg on X

Erik Torenberg@eriktorenberg

There should be a Path-like product but for Twitter—a product that enables you to have a private Twitter for ~150 people. Right now we have group chats and we have Twitter, but little in-between that also maintains the asynchronous, cumulative building block aspects of Twitter.

223 likes33 repliesPosted Jan 23, 2022

View the original on X Written by Erik Torenberg. Captured Sep 4, 2026.

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27

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Erik Torenberg

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On Deck's goals are to help: - Founders start/scale successful companies - Employees improve at their jobs & up-level their careers - Top talent navigate career transitions into & within tech What products/communities/services should we launch in 2022 to accomplish these goals?