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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

Kevin Gaughen 🇺🇸 on Marketing · ViralLoop

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Post by Kevin Gaughen 🇺🇸 on X

Kevin Gaughen 🇺🇸@gaughen

This is a short story about the lengths the political establishment will go to to evade accountability and oversight. I ran a write-in campaign (as a Libertarian) for Auditor of Silver Spring Township, Cumberland County, Pennsylvania this past November. [Part 1 of 19]

1.3K likes64 repliesPosted Jan 27, 2022

View the original on X Written by Kevin Gaughen 🇺🇸. Captured Sep 4, 2026.

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38

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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