Guillaume Moubeche on Build in public

What are the best investment you've made? Personally: I invested $334 to create my bootstrapped startup in 2018 - now it's worth $150,000,000 😅 #bootstrapping4thewin

640 likes44 repliesPosted Feb 13, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Specificity
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

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