Jan van Musscher on Revenue

145 cold email templates that booked 1000s of sales calls Used by some of the largest companies in the world You can get them for FREE All you have to do: - Follow me - RT this tweet They will be in your DM immediately (no opt-in required)

187 likes51 repliesPosted Feb 24, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Gives away something genuinely useful before asking for anything.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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