Sean Linehan on Lessons

I launched an Income Share Agreement (ISA) company in 2019. Our company survived, but our use of ISAs did not. Overall, I think the ISA experiment has failed and is not the revolution we hoped would transform training and education. Here's what I learned 👇

1.3K likes42 repliesPosted Mar 21, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Opens a question in the reader’s mind and withholds the answer until later.
Follows a clear Hook → Context → Context → Payoff shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Payoff
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Curiosity gap
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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