David Kay on Food tech

So excited to announce that @upsidefoods has raised $400M, the largest funding round to date for cultivated meat. We're a unicorn now! t.co

191 likes8 repliesPosted Apr 21, 2022

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From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Analysis by ViralLoop — not written by the original author.