Protopop Games on Build in public

Protopop Games@protopop

I feel sick. Apple just sent me an email saying they're removing my free game Motivoto because its more than 2 years old. It's part of their App improvement system. This is not cool. Console games from 2000 are still available for sale. This is an unfair barrier to indie devs.

9.3K likes290 repliesPosted Apr 23, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

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