Simon John Phillips 🇳🇿 on Marketing

Simon John Phillips 🇳🇿@simonphillipsnz

50 DTC brands to copy 👀 Included is their ad-library & what niche they're in Make a copy and start adding to it, you'll have a bank of unlimited ideas you can copy from to print cash 💸 Retweet & Comment "DTC" and I'll DM you the doc. *Must be following so I can DM"

392 likes870 repliesPosted Apr 25, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Retail

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