Open Web Advocacy on Revenue

Apple's claim is that it bans other browsers for security AND NOT because it's protecting its 70b of AppStore Revenue or 15b of Google Search Revenue in Safari. The CMA says the ban not only doesn't protect security it could make it worse! 🧵 Lets dig in...

A pie chart showing Browser Code Execution Vulnerabilities between the years 2014 and 2021 taken from cvedetails.com.

It shows Chrome with 8.4% of Vulnerabilities,
Firefox with 26.2% of Vulnerabilities, but Safari which takes up most of the pie with 65.5% of the Vulnerabilities.

1.1K likes22 repliesPosted Jun 27, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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