François Chollet on Marketing

François Chollet@fchollet

I've been asked about this a lot, so let me provide a quick FAQ. Q: What's the nature of the issue? A: Anyone who has bought my book from Amazon in the past few month hasn't bought a genuine copy, but a lower-quality counterfeit copy printed by various fraudulent sellers.

2.7K likes88 repliesPosted Jul 23, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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