Eric Feigl-Ding on Revenue

UPDATE—Just learned that Eli Lilly executives are raging and furious at losing $20 billion in market cap from this stunt with @TwitterBlue. It’s too bad they don’t see their own damn insulin price gouging as the actual problem. Karma @LillyPad, karma.

71K likes594 repliesPosted Nov 11, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: blunt
Mechanisms: Specificity, Loss aversion
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Lessons

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