Dr. Rhonda Patrick on Science

Running vs. antidepressants: New study reveals both are effective in combating depression, but running offers bonus physical health improvements. With millions on medication, could moderate-to-vigorous exercise be a side-effect-free alternative?

1.9K likes61 repliesPosted Mar 23, 2023

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Why it worked

Gives away something genuinely useful before asking for anything.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Reciprocity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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