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The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

Laura Bassett on Founder · ViralLoop

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Post by Laura Bassett on X

Laura Bassett@LEBassett

In which Rolling Stone co-founder Jann Wenner says he only interviewed white male artists for his new book on rock music legends—literally called “The Masters”—because none of the women and Black artists are articulate or intellectual enough t.co

439 likes42 repliesPosted Sep 15, 2023

View the original on X Written by Laura Bassett. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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