Jay Rosen on Defence

Ever want to strangle a member of your generation? Jann Wenner tries to explain why he published a book of interviews with "the masters" of rock and roll when all seven of them are white men. t.co His defense of Rolling Stone's UVA article is just as weak.

197 likes34 repliesPosted Sep 15, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Defence

Post by Jay Rosen on X