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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

chris evans on Founder · ViralLoop

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Post by chris evans on X

chris evans@notcapnamerica

The founder of Rolling Stone has a new book about some of the best musicians of all time titled “Masters” When asked by the NYT why he only focused on white male artists he says Black and female artists just don’t “articulate” at the level of white men.

6.8K likes1K repliesPosted Sep 16, 2023

View the original on X Written by chris evans. Captured Sep 4, 2026.

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59

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

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