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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Matthew Yglesias on X

Matthew Yglesias@mattyglesias

My take on Jann Wenner’s legacy is when I was a Rolling Stone intern he yelled at me for having a messy desk even though I didn’t have a desk (interns didn’t have desks, I think it was Touré’s desk) but then I later went on to have a long career as a guy with a very messy desk.

212 likes11 repliesPosted Sep 16, 2023

View the original on X Written by Matthew Yglesias. Captured Sep 4, 2026.

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29

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens a question in the reader’s mind and withholds the answer until later.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Curiosity gap
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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