Times Radio on Marketing

“It’s much wider than just Russell Brand.” Meirion Jones, whose investigation into Jimmy Savile for Newsnight was suppressed by the BBC, tells #TimesRadio he’s been contacted by “numerous women” who say there’s a “much wider problem” within the industry. @MeirionTweets

231 likes24 repliesPosted Sep 18, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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