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The mechanics

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Analysis by ViralLoop — not written by the original author.

Lucas Shaw on Revenue · ViralLoop

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Lucas Shaw@Lucas_Shaw

A brief🧵 on the state of the strike talks: Negotiators for the studios and writers are talking for a fourth day in a row. They have inched closer to a deal every day, but have yet to resolve a couple matters.

200 likes6 repliesPosted Sep 23, 2023

View the original on X Written by Lucas Shaw. Captured Sep 4, 2026.

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28

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Marques Brownlee

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Adam Cochran (adamscochran.eth)

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Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

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More from Lucas Shaw

New Disney CEO Josh D'Amaro wants the company to create a super app, uniting its films, TV shows, parks passes, games and merchandise within Disney+. His predecessor talked about this for years. Can D'Amaro finally get it done? New with @tgbuckley t.co

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For every massive hit on streaming, there are dozens (if not hundreds) that miss. To wit: Just 5% of Netflix originals would get a bonus under the new deal between the unions and the studios. Some exclusive data & more in this week's newsletter: t.co

A big earnings beat for Netflix. The company added 8.8M customers last quarter, its best result in more than three years. Your reward? Higher prices.