Stephen Totilo on Hiring

Part of why Epic's layoffs are startling is the level of investment they were able to announce in the last two years: - $1 billion funding round in 2021, including $200 million from Sony - $2 billion in 2022 ($1b apiece from Sony and Lego) and yet... t.co

535 likes31 repliesPosted Sep 28, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Specificity
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by Stephen Totilo on X