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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

Letterboxd on Founder · ViralLoop

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Post by Letterboxd on X

Letterboxd@letterboxd

“We’d waited (and waited) for someone else to build what we wanted. And then an idea occurred…” Letterboxd’s co-founder Matthew Buchanan (@Mrb) charts the journey with @avon from inception to today’s Tiny announcement. t.co

196 likes33 repliesPosted Sep 29, 2023

View the original on X Written by Letterboxd. Captured Sep 4, 2026.

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31

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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