Mark Gurman on Revenue

NEW on @TheTerminal: Apple is raising the price of Apple TV+ from $6.99 to $9.99 (and $69 to $99 annually), Apple Arcade from $4.99 to $6.99 and News+ from $9.99 to $12.99. Apple One bundle prices also going up + hikes are coming internationally.

547 likes58 repliesPosted Oct 25, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Context → List shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → List
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Mark Gurman on X