Ryan Mac 🙃 on Marketing

Ryan Mac 🙃@RMac18

Internal documents at X show the company is worried about losing as much as $75 million in ad revenue after Elon Musk's endorsement of an antisemitic conspiracy theory. Dozens of brands including Amazon, Netflix, Coke, Uber and others have paused ads. t.co

807 likes46 repliesPosted Nov 24, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Specificity, Loss aversion
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

Post by Ryan Mac 🙃 on X