Ryan Mac 🙃 on Marketing

Ryan Mac 🙃@RMac18

More than 200 ad units for dozens of previously unreported companies have paused their ads on X or at risk of doing so, according to the documents. They include: Airbnb Amazon Coca-Cola Jack In The Box Microsoft Netflix +Many Others

238 likes15 repliesPosted Nov 24, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Uses short lines and white space, which makes a long post feel quick to read.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Loss aversion
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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