Jeff Horwitz on Marketing

We looked at what videos Instagram recommends to users who follow preteen gymnast/cheer influencers. These users are often adult men interested in kids and sex. IG caters to those interests, serving ads for major brands amid child sexualizing content. t.co

339 likes7 repliesPosted Nov 27, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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