ViralLoop

This Sports Illustrated story is wild. The TLDR is that they bought AI-generated headshots and created fake writer profiles so they could publish AI-generated content and make it look real. They then deleted the content when asked about it. Super sad. SI used to be the best.

13K likes350 repliesPosted Nov 27, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Post by Joe Pompliano on X