Todd Vaziri on Revenue

me, in 2021, when Unity bought Wētā FX's engineers, tools and pipeline: I don't get it me, in 2023, when Unity walked away from the deal and layed off a bunch of people but still owns the tools and pipeline: I don't get it t.co

269 likes17 repliesPosted Nov 29, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Pattern interrupt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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