Brian Merchant on Revenue

This is *huge* After the passage of the Online News Act, Canada has reached a deal with Google in which the tech giant will pay ~$100 million a year to media companies for the right to use their stories on its platform. t.co

575 likes9 repliesPosted Nov 29, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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