Kim Zetter on Hiring

Reuters removed story about hacker-for-hire firm in India due to court order. Story is based on 100+ interviews and 1,000+ docs but subject of story didn't like what it says. Reuters is fighting in court but I assume complied out of concern about repercussions against staff in IN

584 likes17 repliesPosted Dec 6, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by Kim Zetter on X