Nassim Nicholas Taleb on Marketing

Nassim Nicholas Taleb@nntaleb

I reluctantly voted Yes, on account of the effective functioning of the Community Notes. I despise Alex Jones (& his audience even more), but one can't rationally cherrypick censorship targets. Dura lex sed lex.

2.8K likes155 repliesPosted Dec 9, 2023

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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