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Post by Peter Jukes on X

Peter Jukes@peterjukes

Anyone trying to follow the trial this year on the Murdoch, Mail and Mirror newspapers would have got the impression Prince Harry’s case was hopeless. That’s because these papers act as a cartel, and spend more time deceiving their readers than informing them.

8.1K likes142 repliesPosted Dec 15, 2023

View the original on X Written by Peter Jukes. Captured Sep 4, 2026.

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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Peter Jukes on Science · ViralLoop