Benjamin Hoffman on Revenue

ESPN: Ok, here's the deal. We'll give you $85 million and like three hours of airtime a day. Just don't pay guests to make libelous accusations about other employees of our parent company. McAfee: They are trying to destroy me.

13K likes399 repliesPosted Jan 5, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Contradicts something the audience already believes, which stops the scroll.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, corporate
Mechanisms: Specificity, Pattern interrupt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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