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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Mia Sato on X

Mia Sato@MiaRSato

New from me @verge: I wrote about all the SEO tricks that people say are ruining the web. Table of contents, keyword-addled writing, all that extra text everywhere. The story has visuals that track a fake site as it morphs into a site optimized for Google Search, not readers.

Shown as X shows it.Open on X

365 likes13 repliesPosted Jan 8, 2024

View the original on X Written by Mia Sato. Captured Sep 4, 2026.

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33

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

Mia Sato on Growth · ViralLoop